Most technical ventures do not fail because the idea is weak. They fail because marketing claims, unit economics, architecture, and operations never get written down in the same document.
Four tracks, one decision pack
A launch-ready study at Master Move runs four tracks in parallel: positioning and channels, pricing and runway, delivery feasibility, and the operating cadence the team will actually follow. The output is a decision pack — owners, KPIs, and a 90-day path — not a slide deck that dies in a folder.
When you are not ready to spend
If you cannot say who buys, what it costs to acquire them, and whether the product can ship on that timeline, you are not ready to spend on growth. The study exists to make that call early.
