On our portfolio, in study means the decision pack is still open: assumptions are being tested, not celebrated. In execution means the plan has owners and a cadence. Launched means the team already used the study to ship or sell.
Honest labels
We keep those labels honest. A case is not “launched” because a workshop happened. It is launched when the venture moved with fewer open questions than it started with.
The same language on your file
If you are buying a package, this is the same language we will use on your file — so you always know whether we are still discovering or already handing over execution.
